Alphabet Soup Credentials in Your Booklet - So What?

When you write the introduction to your booklet, what do you think is the most important thing to include in it? Do you think it is the array of letters you've earned with every designation you've ever gotten in any and all of the fields you've ever been in? Nah, 'fraid not. Maybe a little bit about what gives you a bit of credibility to write what you're writing. The most important thing to write is how the reader can best utilize your booklet. How can your reader benefit from what you've written? That is far more important than all your degrees, certifications, and any other credentials, no matter how hard earned they were.

Until next time,
Paulette - who has two degrees in music education that have zero to do with today's professional activities
www.tipsbooklets.com