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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Friday, July 13, 2007

A Booklet is Your Best Business Card

Dan Poynter, an esteemed colleague of mine in the publishing world, says a book is the best business card you could have. I agree with a lot of what Dan says. On this one, though, I disagree. A booklet rather than a book is the best business card you could have.

A booklet is less of a burden to buy, to carry, and to read than a book. Yet the booklet gives the reader an insight to your topic and your business. The booklet can lead to someone buying the book or other products or services you offer.

A client was laboring this week in organizing and writing a booklet. I was sorry that it was so difficult for her, that she was not seeing what a booklet truly is. She wanted it to be the complete publication on her topic, no matter what I told her.

A booklet is the best business card you can have.

Until next time,
Paulette - convinced about this one



At 11:59 PM, Anonymous Creditpro said...

after a moment's hesitation i agreed on what you think, Paulette. it's really profitable for business people to get additional useful information on anything concerning their business. a booklet that has any info on your business services in its content is a very precious thing. there you get double profit - a business card with your contacts and a free advertisment


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