A Booklet is Your Best Business Card
Dan Poynter, an esteemed colleague of mine in the publishing world, says a book is the best business card you could have. I agree with a lot of what Dan says. On this one, though, I disagree. A booklet rather than a book is the best business card you could have.
A booklet is less of a burden to buy, to carry, and to read than a book. Yet the booklet gives the reader an insight to your topic and your business. The booklet can lead to someone buying the book or other products or services you offer.
A client was laboring this week in organizing and writing a booklet. I was sorry that it was so difficult for her, that she was not seeing what a booklet truly is. She wanted it to be the complete publication on her topic, no matter what I told her.
A booklet is the best business card you can have.
Until next time,
Paulette - convinced about this one
www.tipsbooklets.com
Labels: Marketing
posted by Paulette Ensign @ 10:03 AM
1 Comments:
after a moment's hesitation i agreed on what you think, Paulette. it's really profitable for business people to get additional useful information on anything concerning their business. a booklet that has any info on your business services in its content is a very precious thing. there you get double profit - a business card with your contacts and a free advertisment
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