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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Wednesday, August 08, 2007

Contests to Promote Your Booklet

Joan Stewart, aka The Publicity Hound, always has great ideas in her newsletter. Yesterday was no different. She talked about how one of her subscribers was promoting a coffee table book about a favorite football team of Joan's, that if Joan would mention it, Joan would get a copy of the book, and the person who responded from the furthest away from where Joan is would also get a free copy of the book.

It got me thinking about some of the many ways booklet authors could create contests as a way to market booklets. I'll give you a few, and then invite you to contribute your own ideas here through the Comments feature on this blog.

  • The best idea for ways to use booklets to market a ____ kind of business.
  • The easiest companies to approach for bulk booklet sales and why.
  • The most creative, least expensive format for re-purposing a booklet.
So there's three. What ones can YOU think of?

Until next time,
Paulette - challenging all of us to stretch and succeed



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