Act As If ...

...your reader is coming to your area of expertise for the very first time. I read a booklet draft yesterday that sounded as if the author was speaking with a knowledgable colleague in the field rather than a newcomer. And that was not the author's intention. The choice of words, the analogies, the assumptions were all way above the head of a novice in this information.

Do your reader and your own business a big favor by starting with the absolute basics. You can always go into more advanced concepts in future products you develop.

Until next time,
Paulette - builing a solid foundation on which to expand
www.tipsbooklets.com