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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Tuesday, September 18, 2007

Time and Choices

This week has brought some interesting conversations about bulk sales of booklets, books, and other information products. Many authors want someone to sell for them. The authors either don't want to do the sales or think they don't know how. I've done all my own bulk sales over the years, as have some other people who have similar results to mine. The saying goes that no one will be as a good at selling your products as you. You know the product better than anyone else, you have the greatest investment in the sale, and you will be the most passionate.

That said, there are certainly sales organizations out there, companies whose sole purpose is to sell products of many and varied nature. Therein is a solution -- the variety. Sales organizations usually represent a line of products, not a single product. They make a living because they have choices to offer their prospects and repeat customers.

Yes, the sales cycle can be a long one, and at times it can definitely be much shorter. The odds of success are greatly increased when you can offer choices of titles, formats, and any other variable your market wants.

Until next time,
Paulette - encouraging you to sell your own range of products for best results and biggest profits
www.tipsbooklets.com

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