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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Friday, September 14, 2007

How Far Do You Cast Your Promotional Seeds?

Whether you've been in business for decades or days, or your business is heavily weighted on products, services, or both, you know that marketing is the key to everything.

It's helpful to ask your clients how they learned about your work if you aren't already doing that. Ask them when you speak with them and ask them in the shopping cart on your website. Here's some examples of what people say about how they learned of my work:

  • In someone else's book (about a dozen of them so far)
  • In an article I wrote that was published on someone's website or in their ezine (dozens of articles by now)
  • From a comment a participant made in a workshop that was recorded onto a DVD (absolutely loved that one!)
  • From their coach (many of those, thank you)
  • A link on someone's site in a resource section (colleagues stand together)
  • From their colleague/friend/neighbor/family member(you never know who knows who)
  • In a radio interview I did that was archived on someone's website(years later, that turned into the 4th language for my booklet)
  • From hearing me speak in person or in a teleclass on the phone(too many to count)
  • On a television or radio interview(again, too many to count)
  • From chatting with me in a store (("What do you do?")
  • Through a reference to my work on someone's blog or online discussion group (After building a pretty strong niche)
  • From someone forwarding them my ezine (Think of the last time you did that)
  • An affiliate link for one of my products on someone's site (Dozens of affiliates)
  • Don't remember because they saw my name mentioned several places (Gotta love that one)
  • Surfing the Internet (my name goes about 50 pages deep in a Google search, because of everything else in this list)
  • My own ezine, blog, website (Developed one at a time, over time)
And these are only some of the ways. Keep in mind I am among those who have been in this business for a decade and a half, and have known about publicity forever. I've continued doing bits and pieces of publicity on an ongoing basis, and always say yes when anyone asks for anything that further promotes my work.

Yes, bits and pieces of promotion and publicity. It's the only way. One simple idea is another way of having others promote you when they promote themselves. See what I'm talking about at www.CollectionOfExperts.com

Until next time,
Paulette - who appreciates the power of promotion and publicity
www.tipsbooklets.com

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