How Corporations Use Publications in Bulk

Last week I (and many people I know) attended a teleclass. It was about how a guy, unknown to any of us, sold over 5,000,000 (yup, five million) books to corporations. I was certainly interested, since it's part of my own history. Okay, I've only sold just over a million. You get the idea.

It's not unusual for booklet authors to be skeptical of the idea that corporations really do buy in bulk. This teleclass was yet more confirmation of what I already know. The person, whose name is Matthew, was able to sell 2 million copies of his "Maternal Journal" to Ross Labs because the company wanted a wayto incentivize expectant mothers to join their Welcome Addition Club. Babies-R-Us bought over 500,000 copies to give to moms who signed up for their baby registry. His book "Lifestyles of the Trim & Health" was given away to help sell an infommercial diet plan. He also sold over 600,000 copies of "Puppy & Kitten Journals" to be given away to encourage new pet owners to visit Veterinary Centers of America.

He made some very interesting and important points in his teleclass, points that I, too, could relate to. The biggest of those points was the length of time it can take to make a sale. Yes, the sales brought in some substantial pay days, and sometimes it took years for those sales to happen. Keep in mind these are books, and I (and many of my booklet authors) have done the very same thing.

The only solutions to having a thriving business with such a long sales cycle are:

• Keep the pipeline full so there is always someone ready to buy.
• Sell large enough quantities that each sale is a substantial profit to you.
• Keep going.

Sounds simple enough, doesn't it? Take a look at your choices and see if there's something to change so you, too, can enjoy results like these.

Until next time,
Paulette - basking in the warmth of confirmation
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