Who Is Your Market?

Do you assume you know what your client wants or who your client is? Sometimes you may be right on the mark about it, and other times you couldn't be further from the truth. You could be deciding that your ideal bulk booklet buyer is a particular industry. No matter how hard you try, no one in that industry is buying. That happened with my own booklet year ago. I thought the office supply industry would be the perfect market for my booklet about organizing your business life. Oddly enough, it didn't turn out to be. Instead. I had a lot of financial planners buy my booklet as an incentive for their clients and prospects to schedule a sales call. They were not the only ones. However, it did not turn out to be the office supply industry.

Test out a couple markets to see who really is the match for what you have.

Until next time,
Paulette - always willing to accept being wrong when right shows up
www.tipsbooklets.com