Success Without a Platform

It's happening more and more. Or maybe it's just becoming more and more known. Publishers of all kinds of publications -- books, booklets, audio CDs, DVDs -- are selling hundreds of thousands and even millions of copies of their products and no one ever heard of the author. In many cases the products were self-published or published by a small publishing company. The authors weren't public speakers or celebrities or anyone of particular public notoriety. They were John or Jane Q. Public, people like you and me. Yes, they (you, I) have some expertise. So what happened? How did they do it?

They sold in bulk to single buyers who wanted to use those products as gifts, as promotional items, buying thousands or millions in a single sale. There was no particular need for the author to be well known in most cases like this. It was more a matter of the publication being a good fit for the message the company giving them wanted to make. Nowhere are we talking about traditional distribution channels in publishing. This is not bookstore sales, nor book club sales. There's no returns of products. It's a one-way sale each time.

So no, no "platform" is required to be highly successful in selling your publications in bulk to corporations, associations, publications, and websites. All you need is vision, persistence, and a decent product.

Until next time,
Paulette - who sold over a million copies of her booklet and most Americans (or people in any other part of the world) still don't have a clue who she is
www.tipsbooklets.com