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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Friday, October 26, 2007

Overthinking Your Booklet

Writing booklets is easy, right up to the point where they get over-thought. The most difficulty comes in deciding what to put into the booklet. And I've seen it go both ways, believing that you don't have enough to fill 3,000-5,000 words, or having so much that you have trouble deciding what to choose.

For you who believes you don't have enough, notice the questions people frequently ask about your topic or things you are usually inclined to tell about your area of expertise. Aim for a basic level, as if the reader is being exposed to your knowledge for the very first time. It wouldn't be surprising if you suddenly find yourself in the second category -- having so much that you have trouble deciding what to choose.

And you who finds yourself already in that second category, remember that this is a tips booklet, not the consummate bible on everything you know on the topic. It is the introduction to your information, with other formats to deal with the more expanded treatment of your knowledge.

Like so much else in life, over-thinking can keep you stuck. Get started, allow for excellence rather than perfection, and check in with me if you need some guidance.

Until next time,
Paulette - who has been accused of over-thinking and over-analyzing once or twice in her life



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