Is Free Stuff Making Sales Harder?

No question that there's tons of free information available now online, more than ever. Then why would anyone pay for information? Here's some completely valid reasons:

1. Centralized, easily accessible answers to avoid doing lengthy research all over the Internet.
2. Your content bought/licensed from you to be used by an online or offline business as a promotional item to prompt more sales.
3. Being in the right place at the right time, as an impulse purchase.
4. You are perceived as an expert on the topic, and the value is there to make the purchase.
5. Paying for something has greater perceived value.
6. Attractive physical presentation of the product.

These are just a few reasons why you can be very encouraged about cotinuing to sell information products both online and offline.

Until next time,
Paulette - processing orders every day of the week for online and offline information products
www.tipsbooklets.com