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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Wednesday, June 25, 2008

Bulk Sales Buyers Already in Your Booklet

While consulting with a book author yesterday about bulk sales for the book and its contents, I was reminded of how easy it can be to overlook the obvious. The author made frequent reference to certain things related to camping and travel and taking pictures. My mind immediately went to contacting camera manufacturers, camping equipment manufacturers, camp food manufacturers, and so on. As bright and marketing-savvy a person as I experienced this author to be, those ideas had never surfaced.

Whether you are referencing specific companies as I did in my own booklet with 3M and Post-It Notes (TM), or you feature certain items generically (taking photos = cameras), look back at your content. Look through different filters to see what prospects are right there, ideal to approach for buying your booklet and other formats of your content to use as premiums to sell more of their own product.

Until next time,
Paulette - encouraging you to be as creative as possible



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