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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Wednesday, June 18, 2008

Jog Your Thinking About Selling Booklets

You may know of John Kremer, a leader in book marketing. He addresses many things in his "1001 Ways to Market Books that are definitely applicable to booklet authors. Here's an excerpt that will get you thinking about what you can do similarly with your booklets.


(Excerpted - with permission - from John Kremer’s Sixth Edition of 1001 Ways to Market Your Books. Contact John at http://www.bookmarket.com)

With in-packs, the premium (your book or excerpt) is offered inside the package. When the customers buy the product they get your premium, too. Alka-Seltzer has used excerpts from several books as in-packs to promote its “relief-giving” properties. During tax time, they gave away “Tax Relief” an excerpt from “J.K.Lasser’s Your Income Tax.” In another promotion, they gave away “Hot & Spicy Favorites” recipes excerpted from various Better Homes and Gardens cookbooks


Until next time,
Paulette - happy to pass along to you some specifics for you to tweak



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