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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Friday, June 06, 2008

Nearsighted or Farsighted?

The same way that human eyesight is often more nearsighted or farsighted, the same is true when it comes to seeing the product you create and the marketing possibilities.

I met a person last week at the publishing conference in Los Angeles who wrote a book about taking children to some particular destinations in North America. It is an interesting niche that the author senses has been exhausted. Looking at the topic, I easily saw a dozen more directions to go in marketing the book and in expanding the product line to develop other formats from the content of the book. As I shared just a couple of ideas with the author, it was obvious these were a breath of fresh air, and something previously not considered. I was not as close to the book as the author has been, so I could see many more possibilities.

There is new life, new oxygen, and new money (!) coming into the life of this author, and apparently not a moment too soon.

Until next time,
Paulette -- whose disposable bifocal contact lenses work reeeeeeeally well

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