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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Thursday, May 22, 2008

Outdated Booklet Pricing

A now-established booklet author told me this week that my booklet pricing suggestions were outdated -- and then went on to express momentary frustration and some anxiety about one prospect thinking the author's prices were too high, and another client having no price resistance at all.

There's a number of elements involved here, in my opinion. This booklet author's content has a different focus than mine. Mine is what's known as "evergreen." It's good no matter what technology or other discoveries have happened. The field of this booklet author in question is constantly changing.

Pricing is an art not a science. Yes, there are certain mark-up formulas that can be and are utilized in wholesale pricing in any industry. However, when you look at the discounting percentages that a half dozen different major publishers use for their bulk pricing, you'll find the quantity breaks varying from one to another.

Yes, the cost of paper, ink, transport and labor have changed a lot since I did my booklet. However, I will unabashedly tell you my profit margin is still quite respectable. There's a lot of variables when it comes to pricing. Entire books (and booklets) are written on this very topic of pricing. Keep in mind what your own purpose is in selling your booklets -- a marketing tool for your other products/services; a revenue stream unto itself; both. In some ways, that dictates your pricing, too.

One of the many great things about having your own business is the ability to make the best choices for yourself, tempered by what your market tells you. And what's even better about having that choice is the ability to change your mind at any point along the way.

Thank you to the author who prompted this blog post today. I appreciate your being among the many readers who frequent this site, and I definitely applaud your success.

Until next time,
Paulette -- who is now momentarily stepping off her soap box

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