Catalogs and Booklets

Yesterday's Wall Street Journal had a little snippet of an article announcing the fact that the Bloomingdale's, the New York department store that is a division of Macy's, will discontinue mailing its catalog by the end of 2009. It will, instead, focus on its Web-based direct-to-consumer business. Its Web sales have far outpaced its catalog sales in recent years. I also read several months ago that Lillian Vernon Corporation is also experiencing most of its sales from its website. You may know that I did a very nice licensing deal of 250,000 copies of my booklet with Lillian Vernon back in 1994.

So what does all of this mean for you, the booklet author? In my opinion, it gives you multiple opportunities. You can still produce print copies because there will always be companies and associations who will want them. You can also license the digital versions of your material for the website owners (former catalog-based companies) to distribute in the same way they did with your print version.

Get a download of the PDF of this booklet:
* as a gift with purchase
* for the first time you buy from us
* when opening an account with us
* when you sign up for our ezine

And it can switch off to licensing the company the mp3 audio file for the same purposes, or licensing them the autoresponder series of one tip per email so their people get a tip a week or a tip a day from you.

Opportunities, all over the place!

Until next time,
Paulette - encouraged and undaunted by the changes
www.tipsbooklets.com