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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Wednesday, May 07, 2008

Expand Your Booklet with Print Size

I've lost track of the number of baby boomers in North America and beyond. What I do know is that I've been wearing disposable bifocal contact lenses for a few years now, as a card-carrying member of the booomer demographic. You may find an easy expansion of your product line to be having your graphic designer re-set your booklet in a larger font size. With rare exceptions, your content is likely to find a home among various age groups, so why not produce something boomers can read without squinting? Yes, your booklet will be more pages by doing that. It could be well worth it to you. Take a look at what you've got.

Until next time,
Paulette - drawn faster to what I can easily read

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