Why Buy Your Booklet?

It's always interesting to learn why a booklet author thinks it's a good idea for people to buy his or her booklet. The ideas often run from the sublime to the ridiculous. What's important, no, crucial to remember is that the buyer always buys based on his or her own wants. They can include:

* increase in knowledge about the particular subject
* to use as a promotional tool to sell more of the buyer's products, services, or cause
* as a gift to someone else, with no commercial intent in the gifting

Many other possibilities exist. However, these tend to be the primary ones. Understanding this helps focus your own promotional efforts as a booklet author.

Until next time,
Paulette - remembering it's always about the "WIIFM" (What's In It For Me) for the buyer
www.tipsbooklets.com