How Much Can I Make?

Several times a month, someone asks how much I think they can make from a booklet. It's oh so tempting to respond with something like 'how high is up?' However, I do hold back on that.

I've personally made well over a quarter of a million dollars, specifically in booklet sales. That's before we talk about the products and services that were sold as a result of the booklet. And that's not a singular set of experiences.

Years ago, I had a client who was a very successful family lawyer. He wanted to increase the revenue of his practice and the quality of his cases. He never intended to sell his booklet. His purpose for creating a booklet was to put into the hands of high-level referral sources like judges, mediators, and therapists. His practice doubled within six months.

Another client licensed a booklet (a PDF file!) to a corporation for $30,000. Are you picturing that? A PDF file for $30,000.

A professional association made $25,000 in peripheral sales of a tips booklet to help support their activities, with very part-time volunteer efforts on the part of some of its members. The booklet also promoted the association's entire industry and the members whose tips were represented in the booklet. There's no way to tell how much money was grossed by all the various aspects involved with that booklet.

Last week a person in a workshop I delivered was having trouble imagining the ability to make sales like I described above. By the end of the workshop, there was a different perspective about what's possible.

So, how much CAN you make?

Until our next golden moment together,
Paulette
http://www.tipsbooklets.com