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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Thursday, May 26, 2005

I just want to give away my booklet or sell it 'back-of-the-room

Yes, you CAN do that. And there's not a single thing wrong with it either. It promotes good will, allows the reader to test-drive you and your material for not a lot of money when you sell single copies, acts like an expanded business card, and adds "author" to the list of your descriptors.

But wait, there's more.

Think about what happens when you sell a whole lot of copies to a large group. I'm talking thousands, tens of thousands, hundreds of thousands, and even millions of copies. (and yes, those are totally possible numbers.) Not only are you making some handsome money for the sale. You are also being paid for your marketing materials.

Each and every copy that gets distributed by that large quantity buyer promotes their own product, service, or cause while also promoting you. And you were paid for the right for that group to promote you. It doesn't get a whole lot better than that.

Which would YOU rather have? You may still decide to only give away copies and sell single copies as back-of-the-room products. Just let that be a conscious decision you make rather than one out of ignorance of the large scope of possibilities.

You want to at least have my material called "How to Promote Your Business with Booklets." It gives you a painless path to doing what I just described.

Yet another thought to share with you,
Paulette
http://www.tipsbooklets.com

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