More About Flexibility and Adaptability

It's becoming more frequent lately to get into conversations about the size I advocate for a booklet. For 15 years, it's been in the 3.5" x 8.5' to 4"x9" range, allowing the booklet to fit into a #10 size standard business envelope in North America. It's been a convenient size to use for various promotions. Today I heard myself shift gears some, and it made perfect sense. If a bulk buyer wants to insert a booklet into a catalog or within a larger shipment of product, it would be perfectly fine to make the booklet 5"x8" or 6"x9" and still accomplish the same promotional purpose. And if someone wanted to make the booklet 2"x2" and it worked for them, well, it's also perfectly fine. Another case in life where form follows function. Flexibility, yes, a Good Thing.

Until next time,
Paulette -- noting it doesn't always have to be the way it's always been
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