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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Thursday, November 02, 2006

Would You Rather Be Right or Prosperous?

There's a method to the madness of suggesting a particular writing style for tips booklets. Short, pithy tips appeal to readers and to decision-makers. Long series of examples separated by commas get tedious when they are included in one tip after another after another.

And punctuation is another thing. If you learned a different punctuation style in a country other than America, and you're selling your booklets in America, you will shoot yourself in both feet at once by insisting on punctuating the way you learned it in the mother country. The buyer will think you don't know any better and will doubt the merit of your content overall.

Please tell your reader what TO do rather than what NOT to do. Imagine a litany of don't's, avoids, and never's. How would you know what TO do? How appealing is that?

You can argue these points all day long, about sticking to your guns because of whatever reasons you present. However, when it comes right down to it, if your choices dissuade people from buying what you've got, what have you accomplished in the end? You're right. That's what you've got. However, have you made as many sales as you could have done by following some guidance that has worked? You make the choice. For me, I'll save being right for some other things, thank you.

Until next time,
Paulette - who is less committed to being right than ever before


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