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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Wednesday, October 25, 2006

What's the Price?

How many booklet copies do you want? What kind of customization are you looking for? When do you need them by? What other uses of the content would make sense for you?

These are some of the many questions to get answered before going anywhere near saying the price of booklets. It's a great idea to answer a question with questions. After all, how else can you possibly know what number to say? A doctor examines the patient before giving a diagnosis. In this case, you are the doctor. You need to examine the situation as thoroughly as you can. Then and only then can you give your diagnosis (price). Otherwise you are shooting yourself in the foot and likely to lose the sale, often without ever knowing why.

Yes it's true that your buyer has a budget or a perceived value attached to your product. Think about how often your buying decision has been made or changed once you realized how much more the product or service would satisfy in your life. The price became secondary. Save the price answer until you know everything you need to know.


Until next time,
Paulette -- patiently examining the patient
www.tipsbooklets.com

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