Your International Business

While being a professional organizer for many years, I would tell my colleagues that none of us had a local business even if we never provided service outside our own zip code. They looked at me like I had at least 12 heads.

The same is true for any business, including yours. There is no such thing as a local business. Even if you don't have family or friends anywhere outside of your small fish bowl, your neighbors know people located elsewhere. Someone needs a referral for something. Who do they ask? They ask trusted sources.

Back to the professional organizer for a moment. Let's say someone is moving from New York to San Diego and wants some help getting organized when they arrive and don't know a soul in San Diego. They do, however, know people in New York and ask for referrals. All of a sudden, the San Diego organizer had someone in New York market them to the person moving cross country.

Throw the pebble into the bigger pond and look at the ripples. You sold a copy of your booklet to a client in your same town. That client got on a plane for a business trip to Asia. The person seated next to your client notices the booklet, asks to read it, thinks it's ideal for the company they are going to in Asia, and want to know how could they get 100,000 copies? This is a completely possible scenario.

But you're right. You have a local business. :-)

Until next time,
Paulette -- forever seeing possibilities
www.tipsbooklets.com