Value-Added Product Bundling At Its Finest

A self-publishing listserv I'm on had the following post today that instantly captured my attention. While it references a book rather than a booklet, the concept reinforces so much of what we talk about in selling large quantities to single buyers. See what you think. It's included in its entirety.

=====

I've been working on this deal for over a year and had a non-disclosure so couldn't mention it to anyone, but it has now been announced in a national magazine so
I'm free to shout from the rooftops.  Sending out press releases now.
Anyway, I'm very excited to announce that Breyer Model Horses, a division of Reeves International, has purchased 6,000 copies of my first book, Blackjack: Dreaming of a Morgan Horse.  They will be packaging my book with a model they made to represent the horse from the book. (These models are the *very* popular resin/plastic models that most little girls are very familiar with.  There is also a huge adult market
as these models are big in the collector's world.)  Although Breyer has
packaged books with models before, this is the first tiime that they
have used a contemporary book.  Previously, they have only used old
classics like The Black Stallion or Justin Morgan Had A Horse.  AND, to
top it all off, they have invited the real Blackjack (one of my horses)
and myself to attend BreyerFest next July.  This is their huge, annual three-day event in Lexington, KY (we live in Massachusetts).  Not sure what Blackjack will think of the trip, but I'm excited.  I just did a three-day signing at Equine Affaire (90,000 people) and had lots of people coming up to congratulate me.  This is a huge deal in the horse world.  Also had three different people from
Breyer visit my booth and chat.  Keeping my fingers crossed and plan to
do all I can to get the model/book to sell well as they've indicated an
interest in possibly continuing the series (I have three other books in
the series with a fourth in the works).

Ellen Feld
Willow Bend Publishing
www.willowbendpublishing.com

======

Until next time,
Paulette -- always thrilled to see such validation of ideas
www.tipsbooklets.com