Giving Away a Booklet for Free Makes Lots of Money

Yes, sometimes it does make sense to give your booklet away free, and other times a booklet author thinks about giving it away because they don't know how it can be sold.

One example of it making sense to give away the booklet free was demonstrated by a client years ago who was a family law attorney. His goal was to increase his practice in revenue and calibre of cases. He specifically put his booklet into the hands of judges, mediators, and therapists whom he knew were in a good position to send him the kinds of cases he was seeking. He surpassed his goal within 6 months of doubling the revenue of his practice, with higher level cases than he had been seeing previously. That's just one of several ways it does, in fact, make sense to give away the booklet free.

Until next time,
Paulette - looking at the bottom line from several perspectives
www.tipsbooklets.com