Don't Leave Home Without It

Do you carry at least one copy of your booklet with you whenever you go out? You don't?? You're probably missing all kinds of opportunities, and denying people the benefit of what you've got. You know it's fairly common to strike up a conversation with someone (much less meet up with someone you already know) anytime you're out in the world. Whether it's the benign "What do you do?" or the "What have you been doing lately?" -- either way provides an opening for you to whip out a copy of your booklet. Depending on the topic and the person, you may find yourself unwittingly making a sales presentation without ever consciously thinking of it in those terms. All you're doing is sharing your exhuberance about something you've produced. You have no way of knowing the true reaction the other person is having. They may be thinking your booklet is the ideal solution for a promotional campaign they or someone they know is about to do. Or the booklet could be perfect for other people in their life, or that you would be the best person to bring in for a project, or, or.

Just like that old advertising campaign for, what was it, a particular credit card? -- Don't leave home without it when it comes to your booklet.

Until next time,
Paulette - who keeps a few booklets always on the ready to go out the door
http://www.tipbooklets.com