Two is Better Than One

A booklet of 8,000 words does much better as two booklets of 4,000 words each. And, taking a step back to look, it's usually pretty easy to figure out where the dividing line is. Why are two smaller booklets better than one larger one? It's the same reason that a series of booklets is better than combining them all into one book.

The first reason is that you can sell more of the smaller version because it costs less. Your price can be lower, which immediately lowers a barrier to purchase.

Second, you can sell more titles to the same buyer. You can contract to sell 5,000 copies of title one the first quarter of the year, 5,000 copies of title two the second quarter of the year, and so on.

A third reason is the booklet content is less overwhelming to the reader who may be approaching your expertise for the first time. A smaller booklet is more approachable.

These three simple reasons are enough to get you started. There's more reasons that can be addressed later.

Until next time,
Paulette -- keeping bite-sized pieces bite-sized
http://www.tipsbooklets.com