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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Wednesday, January 31, 2007

The Cost of a Typo from a Colleague

Marcia Yudkin's commentary on typos hit home today. Most situations are not as dramatic as the examples she offers. However, ya just never know when one might be!


** The Marketing Minute **
brought to you every Wednesday by Marcia Yudkin
Marketing Consultant, Author, Speaker
Occasionally I encounter marketers who insist spelling
doesn't matter. "No one really cares," their argument
goes. "Typos humanize the copy, and besides, everyone
knows what we mean."
Oh, really?
* In 2004, Judge Jacob P. Hart of Philadelphia slashed the
fee due an attorney in half because of overabundant typos.
The lawyer lost $31,350.
* In Britain, DDS Media had to destroy 10,000 spelling game
DVDs whose cover misspelled a popular TV anchor's name.
* A Wisconsin-based editor paid an executive recruiter
$1,720 to spruce up her resume and send it to 200 potential
employers, only to learn that the resumes went out
containing a section of gibberish. The editor sued the
headhunter for more than $75,000.
* In 2005, a trader on the Tokyo stock exchange intended to
trade 1 share at 610,000 yen, but instead placed an order
for 610,000 shares at 1 yen each. The firm's loss: around
$18.7 million.
* A spell-check service whose motto is "no more embarrassing
errors" itself uses "then" where "than" is correct. Will
potential clients really laugh this off?
READ MORE: For additional stories about the high cost of
typos and a checklist on how to avoid them, go to:
Find out what happened when a would-be bank robber just
couldn't spell.
NEW NAMING CONTEST: The Wallin Foundation needs a new name
for its unique scholarship program, which helps academically
strong students with financial need attend and graduate from
college. Submit as many name possibilities as you like!
The winner gets $100 and the opportunity to be considered as
a professional "namer." Details for the contest:
If you enjoy The Marketing Minute, please forward it to
friends and colleagues. It comes to you every Wednesday
from publicity and marketing consultant Marcia
Yudkin, author of Web Site Marketing Makeover and
10 other books. P.O. Box 305, Goshen, MA 01032.
For a free weekly marketing tip, subscribe:


Until next time,
Paulette -- recalling typos of days gone by



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