Finally, The Meaning of Life

The title of this post is more useful to you as a booklet author than it may seem at first blush. Recently someone said (and I cannot recall who it was) that the meaning of life is, quite simply, "To Improve."

That stopped me right in my tracks. The simplicity, elegance, and all-encompassing nature of it was nothing short of jolting. I've often said the purpose of my own life is to learn and to teach. "To Improve" says it so much better.

What does this have to do with booklets? Well, only everything. The content of your booklet is intended to give the reader a tool to improve his or her life. The reader may or may not be the person who bought the booklet. It may have been a decision maker at a corporation or in an association. They might have purchased large quantities of the booklet to improve their presence in the world or to improve their sales results. Selling your booklet improved your own business and your feeling of satisfaction.

It accomplished spiritual, emotional, and practical purposes for improvement. Sometimes, it's as simple as that.

Until next time,
Paulette - remembering to keep it simple which often leads to the profound
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