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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Tuesday, August 17, 2010

Booklets - Ask Leading Questions in Your Promo Copy

The following article in a newsletter from a former colleague of mine in the organizing industry provides an excellent model for creating promotional copy for your booklet. This model talks about a special report. The same works well for any information product.


10 things you should know about time management

A special report by Harold Taylor
August, 2010

The report asks...

  1. Why those who keep daily To Do lists work longer than those who keep weekly "To Do" lists.
  2. Why multitasking is unhealthy, inefficient and downright dangerous.
  3. Why work is no longer a place but a state of mind.
  4. How losing control of your time can affect your health and longevity.
  5. Why 70% of New Year's resolutions are abandoned within one month.
  6. Why the paper planner is superior to a Blackberry or smart phone for getting things done.
  7. The single most effective strategy for managing email.
  8. How can you tell if your life is out of balance?
  9. Why people will never have enough time to do everything they want to do.
  10. The number one time problem that people are experiencing in 2010?

>> read the full report on our home page (towards the bottom of our main page)


Until next time,

Paulette - who looks forward to sharing with you some well-learned lessons about creating tips booklets




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