Booklets - Ask Leading Questions in Your Promo Copy
The following article in a newsletter from a former colleague of mine in the organizing industry provides an excellent model for creating promotional copy for your booklet. This model talks about a special report. The same works well for any information product.
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10 things you should know about time management
A special report by Harold Taylor
August, 2010
The report asks...
- Why those who keep daily To Do lists work longer than those who keep weekly "To Do" lists.
- Why multitasking is unhealthy, inefficient and downright dangerous.
- Why work is no longer a place but a state of mind.
- How losing control of your time can affect your health and longevity.
- Why 70% of New Year's resolutions are abandoned within one month.
- Why the paper planner is superior to a Blackberry or smart phone for getting things done.
- The single most effective strategy for managing email.
- How can you tell if your life is out of balance?
- Why people will never have enough time to do everything they want to do.
- The number one time problem that people are experiencing in 2010?
>> read the full report on our home page (towards the bottom of our main page)
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Until next time,
Paulette - who looks forward to sharing with you some well-learned lessons about creating tips booklets
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