Booklets - Ideas for Selling to Corporate Buyers
The following idea, which I just love, was in Brian Jud's ezine this week, contributed by Brian's business partner, Guy Achtzehn. You can subscribe to the twice-monthly Book Marketing Matters newsletter that's full of great ideas at http://www.bookmarketingworks.com
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A small chain of children's shoe stores implemented a punch-card program where every $25 spent was worth 1 punch on the card. Every time a card was punched 4 times, the child or parent was able to select 2 books from the books available on display. The theme was "We'll take care of your child... From their head to their feet!" Moms loved this promotion!
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While the reference in this idea is to books, it certainly can easily apply to booklets. Think about what other ideas you can bring to your large-quantity buyers to help them sell more of their products by using your booklets and other forms of your content as valuable marketing tools.
Until next time,
Paulette - realizing great ideas are all around us
posted by Paulette Ensign @ 9:45 AM
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