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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Tuesday, July 27, 2010

Booklets - Ideas for Selling to Corporate Buyers

The following idea, which I just love, was in Brian Jud's ezine this week, contributed by Brian's business partner, Guy Achtzehn. You can subscribe to the twice-monthly Book Marketing Matters newsletter that's full of great ideas at http://www.bookmarketingworks.com


A small chain of children's shoe stores implemented a punch-card program where every $25 spent was worth 1 punch on the card. Every time a card was punched 4 times, the child or parent was able to select 2 books from the books available on display. The theme was "We'll take care of your child... From their head to their feet!" Moms loved this promotion!


While the reference in this idea is to books, it certainly can easily apply to booklets. Think about what other ideas you can bring to your large-quantity buyers to help them sell more of their products by using your booklets and other forms of your content as valuable marketing tools.

Until next time,
Paulette - realizing great ideas are all around us


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