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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Tuesday, July 06, 2010

Booklets - How Much Should I Charge?

It depends.

Yup, that's the answer, much as you'd like to have some concrete numbers for printed booklets. It really does depend on a bunch of variables. Here are just a few to get you thinking:

  • Cost of production - how much your vendors charge you to print or customize
  • Quantity of the order - more booklets cost less per copy
  • Customization - customized covers or content, additional ink colors, photography, etc. prompting graphic design and print costs
  • Profit margin - how much profit you want to make after your costs
  • Proprietary content - is your topic the cure to a disease or for a narrow deep-pocketed market?
  • Purpose of the booklet - do you intend for it to be a prompt for higher priced products/services?
  • Your Market - some markets are more price-sensitive than others

Find a starting point on your pricing. Test it. Increase it to see what happens. Decrease it to see what happens. Your buyers will tell you what the right price is.

Until next time,
Paulette - bringing you this short lesson on a big topic that is a combination of science and art


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