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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Tuesday, June 01, 2010

Booklets - You Look Marvelous

You may recall the American comedian, Billy Crystal (who I absolutely adore), doing a comedic bit years ago focusing around "It's more important to look good than to feel good," and a drawn out phrase he used, "Dahling, you look mahvelous."

What the heck has this got to do with booklets??? Well, while tips booklets don't have the same "cover facing out on the shelf" lofty visual requirements in sales environments that retail-sold books have, their appearance does matter to a decision maker.

Your content can be fabulous, highly useful, spot on the mark for being used as a promotional tool by a major company. And the cover and interior design and layout look shoddy and amateurish because you chose to cut corners and do it yourself rather than hire the services of a professional graphic designer for a few hundred dollars. Is that savings really worth the lost sales of many thousands of dollars??? I mean, seriously, really. Does that make any sense to you at all on any level?

There is such a wide range of graphic design services at just about any price level you can imagine. Within my own company, I utilize the services of several different professionals, based on some variables. The primary designer is Victoria Vinton at www.coyotepressgraphics.com She has done most of our booklet work for the past bunch of years. People love her work and love working with her. She presents your good information in a format that elevates it even higher.

Go out into the world looking as good as you can so the decision makers you approach echo Billy Crystal's thoughts that you and your client look mahvelous, and are happy to exchange their money for what you've got!

Until next time,
Paulette - who learned this one the hard way many moons ago

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