Booklets - Titles That Simply Show You Understand

Titles matter. The increased popularity and sales from a title change of books, booklets, workshops, movies, and anything that can be titled proves that.

Years ago when I presented full-day in-house corporate workshops as a Professional Organizer, the sessions were first titled something about getting organized. It was like pulling teeth to get people to register. Once the title of the exact same class was changed to Managing Multiple Priorities, people flocked to the sessions.

The first title reflected a shortcoming, a negativity, a deficit. Who wanted to admit that by registering for a class? The second one was more like "oh thank goodness someone understands! I'm there!"

Words like "overwhelmed," "over-scheduled," or "under-appreciated" accomplish a similar result. And keep it simple. Say what it is without being cutsie or esoteric. You'll be thanked in sales.

Until next time,

Paulette - who truly appreciates YOU

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