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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Tuesday, April 13, 2010

Booklets - It Has to Be a Certain Way

Over the weekend, one of my closest friends was sharing with me how overwhelmed she is feeling in anticipation of making some major changes in her business life. She rattled off a list of things that had to be in place and be a certain way before she felt she could move forward and get out of a current situation that is causing her nothing but angst.

We have been close friends for about 25 years, and we know each other well. Like any two people, we take risks in different ways, place different values on things, and have different goals and work styles. All of that considered, her struggle to make this inevitable professional change served as a bug reminder to me of how paralyzing it can be to live life based on rigid requirements of how things have to be.

Getting back to the land of booklets, I continuously suggest things that have worked in the past -- as a starting point. Some of those things will work better in certain situations than others. The components can and sometimes must be modified to work even better in a particular context. One size does NOT fit all, no matter what myth some female clothing manufacturers like to foist upon consumers.

Look at the beliefs and opinions you have about how things have to be in order for you to take your next steps. Is what you're thinking actually true? Do you really have to have a (perfect or any) website before you can sell your tips booklets, or can you have a conversation with a decision maker who thinks your booklet is the perfect tool to help sell more of their own product? Do you have to have a zillion copies of your booklet printed before you can put the content in front of that decision maker? Is the XYZ industry the only one that is appropriate to buy your booklets or would a highly unlikely company in the ABC industry also find your booklets useful for their purposes?

Be willing to do it differently. It may not be necessary to completely abandon your current beliefs as much as add on some additional ones. And if you're not careful (which is meant both literally and as a figure of speech here), you may just find yourself happier and with more money than you had holding onto the belief that things have to be a certain way. Let us know how that works out for you, would you?

Until next time,
Paulette - who has had many happy surprises over the years from things outside that "certain way"


At 7:40 PM, Blogger Sarah Mitchell said...

Hi Paulette,

Thanks for the reminder that trying to control everything in life is probably not a great strategy.

I agree with your final assessment about happy surprises.

With the benefit of hindsight, I'm delighted I didn't get everything I wanted in my career. I think being resilient has been far more beneficial to my long-term success than any amount of planning could have produced.

At 8:19 PM, Blogger Paulette Ensign said...

Hi Sarah,

You said a mouthful or two there!
Yes, resilience is a beautiful and beneficial thing.

Thanks for stopping by.



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