Booklets and Morphing

Have you been in business long enough for your business to have morphed, whether in reference to booklets or not?

My business seems to morph every few years. Some of the reasons that prompt this are:

• a new opportunity presents itself for a new market or new format
• a new trend shows up, which brings an opportunity with it
• previous products are no longer selling so new things must be created
• I need new direction to re-energize myself as a business owner to keep from being bored, much less broke
• the economy changes
• I want to make more money, spend less time, meet new people, meet fewer people, etc.

You may be like me that you do better with variety than with lots of repetition. Although this third career of mine has been the longest (almost 20 years), it has still been a theme and variation on booklets. It's the variation that lets me continue.

The biggest morph or product extension from tips booklets has been the Collection of Experts booklets. They look very much like the booklets on which this brand has been built. The big difference is that 14 people collectively write one booklet. It took four years to refine the product and the offer. Not only is it now quite popular, it looks like it is about to be a major part of the tipsbooklets.com business, with further embellishments to make that a reality.

I share this with you to encourage you to have the willingness to follow your gut if you are experiencing a leaning in a particular direction with your business, or a stuck-ness that is causing you to be bored, boring, broke, or all of that. And please, spare me the stuff about the economy. I did my booklet that started this whole thing in 1991, when the economy was "different" than it had been before that. Over a million copies later, and almost 20 years later, that booklet brought all kinds of wonderful things to all kinds of wonderful people...and still does.

What is calling you that you are hesitant to do? How can you bridge where you are in your business today with where you can take it next? The transition may be momentarily unsettling as transitions often tend to be. And then you're on the other side of it, gloating at what you've done. Go on, I dare you!

Until next time,

Paulette - realizing the past four years were necessary to get to a whole new place, and thinking you can probably morph faster and better than I did

www.tipsbooklets.com

www.CollectionOfExperts.com

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