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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Tuesday, March 09, 2010

Booklets - Best Next Steps to Promote Your Small Business

Your next best steps to use booklets to promote your business are likely to be different than someone else's next best steps to promote their small business. And how you measure success will also be different than how someone else measures success.

These two amazing grasps of the obvious have come up in recent booklet author client conversations. While I teach a variety of specific concepts for selling booklets and their spin-off formats based on my first-hand experiences, each booklet author must decide which way(s) are best for their business, their personality, and their life.

As for how much success is possible with tips booklets, the only answer to that is "how high is up?" What you define as success may be beyond the scope of what someone else can imagine as success, or vice versa. And you may define success by building one part of your business that does not exist in someone else's business. Someone who is primarily in a service business may use booklets to increase the client base or revenue from service clients, while someone else wants to shift their income to be a 50/50 split between products and services.

This all comes down to one thing and one thing only: You are the only one who can decide what your best next step is for promoting your business, and only you can define what success means to you. Have you come up with those answers yet, for today? After all, both of those are likely to change the longer you're in business.

Until next time,
Paulette - who, at one time, defined success as being able to pay the rent, and who now happily lives a mile from the beach in San Diego


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