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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Tuesday, February 09, 2010

Booklets, Books, and Square Watermelons

Yesterday's email brought the twice-monthly ezine that Brian Jud publishes. You've seen and heard me talk about Brian to you over the past several years because he's an excellent resource for booklet and book authors. Brian has given permission to reprint the following article. It was the accompanying photo that first captured my attention. Read on.

Square watermelons? Impractical? Perhaps, but what if people wanted them because they fit better in a cooler? Or, what if they want to carve a face in them and place them on their front porches on National Watermelon Day (August 3)? Or use them as a side dish for a square meal? The point I want to make is that the form of the product could be as important as its content - and that concept is critical to successful book marketing. People don't purchase a book per se, but what the book does for them. The form in which you deliver your content is important, particularly in special-sales marketing. Corporate buyers want to know, "How can your information help my business more than that of some other marketing tool?" The primary reason companies are interested in using a book as a marketing tool is to re-purpose its content. And they may do that in the form of a book, booklet, 3-ring binder, DVD, etc. Sell your content in the form most desired by your target customers and watch your revenue increase to the point of last year's revenue, squared.

Brian Jud now offers commission-only sales to buyers in special markets and several other programs to contact prospective buyers in special markets for you through personal sales calls, customized mailings and telephone calls. There is a program for any budget. www.premiumbookcompany.com


Until next time,
Paulette - who has often wondered about the shape of many things


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