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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Thursday, January 21, 2010

3 Ways Tips Booklets Work for You

As a business owner, whether solopreneur or involved in a larger business, there are many ways a tips booklet works for you. Here are three to get you started thinking (and creating!):

1. They further educate your client or prospect as a leave-behind or a preview of your services.

2. They give your colleagues a better idea of your expertise so they can refer you to their contacts.

3. They serve as an income stream unto themselves when you sell them in bulk to companies and associations to help them promote their product, service, or cause by using the booklet as a gift.

What other uses can you identify, that you've experienced or are considering?

Until next time,
Paulette - who knows little tips booklets bring big results



At 3:34 PM, Anonymous kare anderson said...

and they are a valuable gift for your clients to share with friends and colleagues - aka prospective clients -

At 9:29 AM, Blogger Paulette Ensign said...

Yes, Kare, you're absolutely on the mark about that.
'Looking forward to seeing you later this week!


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