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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Tuesday, December 29, 2009

Book About Making Money Selling Books

There are only a few of us who teach about selling books, booklets, audios, and other information products in bulk to non-traditional buyers like companies, the military, and many other places.

Brian Jud is one of those people.

Brian and I have been colleagues and friends for almost ten years. We have similar yet different knowledge and experience that serves each other's clients well. That's why we frequently find ourselves in the happy position of referring people to each other.

Yesterday's mail brought my copy of the second book Brian wrote on this topic. It's called "How to Make Real Money Selling Books (without worrying about returns), and it's excellent.

He gives tons of specifics on how to approach these buyers, and contact information for reaching them. Brian addresses a wide range of non-trade retail markets. That means places that are not the typical bookstore - everything from museums, zoos, and aquariums to businesses, associations, government agencies, and the military. It's the ideal follow-up to his also-terrific first book,
"Beyond the Bookstore."

Most of the places he discusses use the publications either to re-sell to their customers or to give employees/constituents as gifts. That's a different perspective than I typically teach, of clients using booklets and any other information product format as a promotional item. However, the wealth of contact information and other overall guidance in Brian's book makes it worthy of my highest recommendation.

Although Brian generously mentioned me in the Acknowledgments section of his book, and made a reference to me by name on P. 116, my only compensation for passing this along to you is the good feeling I get in letting you know about this excellent resource. It's a must-have in broadening your sales possibilities and knowledge for any information products you create.

Go to his site today at www.BookMarketingWorks.com to get your copy of one or both of his books. Go on!

Until next time,
Paulette - always happy to recommend Brian Jud



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