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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Tuesday, December 22, 2009

Booklets - a Match for Every Style

With so many people focusing on gifts at this point in the year, the thought of matching the right thing to the right person or situation is highlighted more than ever. What seems perfect for one person couldn't be worse for another.

One person wants peace and quiet, while another craves more socializing. Some people want time to be at home with no professional responsibilities, while someone else eagerly anticipates the time to write, create, and plan for the coming year. One person is excited to be getting all dressed up to attend parties, and another is thrilled at the prospect of not having to shave for awhile.

One size never did fit all, no matter what anyone says. With limited choices, the conversation becomes either "yes" or "no," without other possibilities.

The same is true with booklets and other information products. While advocating a printed booklet that is 4" x 9" or 3.5" x 8.5" , that's not the answer for everyone. Sometimes a downloadable PDF of the same content is a better match, or an audio version of the content is the answer, or providing a tip at a time is the ideal solution. General design is another matter. A full-color cover matters in some situations and not at all in others. And on and on.

So what do you do? Create a small variety and go from there. Having different formats of your content increases the odds of having a "yes" answer. You can always customize the product after that if it's warranted. Every format you create becomes the best business card your business can have as it also becomes a greeting card this time of the year and beyond.

Until next time,
Paulette - who is getting lots done right now


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