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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Monday, January 11, 2010

Booklets - Shoulda, Coulda, and You Know How That Goes

This morning a new tips booklet author (though previously published book author) told me on the phone "Writing a booklet is something I should have done 10 years ago." I gave a non-reply to that comment, since there’s really no point in fueling that fire, is there?

I’ve known this booklet author to have several false starts on doing in a booklet in the past 5 or so years. Not until being accepted to participate in a particularly coveted event did this booklet author knuckle down to write the several thousand words, all within a couple days!

There’s two primary things at play here:

  • Priorities – everyone has them, more or less clearly defined
  • Value – reason(s) for having a booklet

So, apparently this booklet author should NOT have written his booklet 10 years ago, based on results. He had other priorities, and didn’t see the value until now.

His booklet will be edited this week and sent to the graphic designer and printer within a few days after the editing is done. He’s likely to have one or more sponsors to distribute his booklet at the event that prompted this booklet to finally happen. My hunch is that the booklet will be a huge winner. I’ll let you know when it’s ready for prime time, probably by the first of the month.

Are you spending any energy "shoulding" on yourself? Or is it time to get on with it and get yours done?

Until next time,

Paulette - who moved some things forward today on her own to-do list.





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