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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Tuesday, February 16, 2010

Booklets Promote Small Business

Booklets promote small business and big business alike, whether it's a printed booklet or an ebooklet. The big difference is how far a reach you get. Many people like to start by selling a single copy directly to the reader. Note, I mentioned that's a starting point. While that brings you some income and promotes your business, it's a much slower process than necessary.

Imagine your booklet being a tool to promote small business (yours!) and big business (your buyers') at the same time. Your buyer is a company or an association who buys thousands or even millions of copies from you, with you imprinting their company logo and contact information, while keeping your company's contact info there, too. You just got paid for someone else to market you and their own company at the same time. How much better does it get than that?

And the people who receive your booklet from your big business buyer want more of what you offer. That is all a different sales calculation on your end than determining how many booklets you need to sell at $5 apiece in order to get the return on your investment of the materials that took you step by step through the process of how to sell those large quantities.

A single large-quantity sale can bring you thousands of dollars in one transaction and untold income from the companies who received a copy of your booklet from the big business buyer who used it to promote their company.

Yes, single copy $5 sales of your booklet are a good place to start. But why would you want to stay there?

Until next time,
Paulette - encouraging you to build a bigger bottom line for your business


NOTE: Have you joined the new lively Tipsbooklets.com Discussion Group yet at LinkedIn?


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