Booklets and Finding Endless Ways to Expand Your Product Line
You may already know I suggest creating an entire info product line from a single tips booklet manuscript. The most basic suggestions are to do an audio recording and to create a card deck. Let's say you've done some or all of that, or it doesn't appeal to you or you generally want to see a larger scope.
Well, there is a very easy way to give you more ideas than any one person can ever implement in a single lifetime. And it is this: do a Google search on the term "advertising specialties." That deals with the full blown industry of everything and anything that can be imprinted and used for promotional purposes. It starts with the generic and well recognized applications of coffee mugs, pens, and tee shirts, and then goes miles and miles and miles beyond that.
Some of the advertising specialty companies boast having access to 850,000 products or 120,000 promotional advertising products from 10,000 suppliers, or many more. This will get you thinking about other formats for your content to be utilized...and sold. One of my most favorite application of recent years was when I saw that
M & M's candy finally decided to open up their print capabilities to offer anything else besides their age-old M & M logo to be printed on their candy. I've gotta wonder who finally noticed that untapped opportunity in their company and what has happened since.
Now, before you go producing endless products, test first. Pick some that resonate for you and develop a product sheet that can be a PDF file and/or printed sheet. Send that out to prospects and see what kind of response you get.
And by the way, this is for hard copy products only, before we re-visit the endless ways your content can be licensed for sale online and in downloadable applications. Is your head spinning yet? If so, like anything else, start with one thing and go from there.
Until next time,
Paulette - who often delights in blowing your circuitry with ideas you hadn't considered
posted by Paulette Ensign @ 10:38 AM
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