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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Tuesday, May 11, 2010

Booklets - Creative Sources

Where do you get new ideas -- for booklet topics, product formats, marketing methods, or how to run your business?

In case you hit one of those still points when you want to turn up the volume on your business or increase your enthusiasm with what you've been doing, see what triggers you into action from this short list of possibilities.

  • Poll your current clients and prospects for what they want.
  • Attend teleclasses or seminars on topics other than yours.
  • Take a walk anywhere away from your office.
  • Speak with people who are unrelated to your business.
  • Have a beverage or a meal with a colleague.
  • Read a printed mass market magazine or newspaper.
  • Do something that has absolutely nothing to do with your business.

Did you notice how few of those things have a direct relationship to your business? You may be surprised to see how much creativity surfaces in your thinking once you take a step away from it all. Sitting at your desk, willing yourself to be creative is often like squeezing a balloon that is already filled with air. It breaks when there is no room for expansion.

Choose something from the above list or come up with something on your own. See what happens, and let us know, would you?

Until next time,
Paulette - who finds walking on the beach a mile away to be a huge source of creativity

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