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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Thursday, May 06, 2010

Booklets - Your Perfect Client

Who is your perfect client in any part of your business, whether it's booklets, other products, or services? Do you know?

My perfect client is someone who:

  • Makes decisions quickly and takes action quickly
  • Follows through on what they say they will do when they say they will do it
  • Respects my expertise by generally following my suggestions
  • Is open to looking at things differently than they have done before
  • Has a sense of humor that's obvious
  • Has the money to invest in themselves and is willing to spend it

There are probably a few more characteristics that further define the person. These come to mind right away.

Did you notice that this is about the person rather than the product or service? That's because this is and will always be all about people, no matter what business you are in or what product or service you offer.

The perfect client makes the day fun and financially lucrative. More of them are showing up in my world lately, the clearer I've gotten about who it is I can serve best and who just simply isn't a fit.

Who is your ideal client?

Until next time,
Paulette - who loves to play with people who are a fit rather than those who cause a fit!

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