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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Tuesday, May 18, 2010

Booklets Are Different Than ...

...many other things they have been called. And they are a brand unto themselves, having become one quite accidentally over the past two decades.

They are simultaneously a teaching tool, a source of income, a marketing piece. They are written in short sentences and short paragraphs with a short number of pages and a small physical presence. They can be written on any topic and focus on how to do something.

They are not brochures or pamphlets, which tend to be about features and benefits of a product or service. They are not books, which usually have more pages and are often (though not always) written in a different style. They are not tips guides, which one person recently insisted on calling them.

An electronic version is still an ebooklet, not an ebook. Someone recently suggested I fall more in line with what others are offering by presenting "How to Write an Ebook in a Weekend." Let me count the many things that just don't work about that in my business!

What's different about your product/service? It doesn't matter if thousands of other people are appearing to do what you do. How do you distinguish yourself and what makes yours different? Is it the way you name yours or how you describe it? What used to be called "consulting" is now what I refer to as "Rent a Brain." Because I didn't protect the phrase, at least one of my very own clients is now also using it! Imitation is the highest form of flattery, right? Or is that mere laziness on my client's part?

Be consistent in your choice of word(s) in identifying your product/service or your marketing benefit. One collaborator landed on a particular phrase to promote a joint venture with me and asked to have the sole use of it.

Make it easy for people to connect you with what you offer by consistently using some word, phrase, or concept.

Until next time,
Paulette - whose printer knows exactly the ink color I mean when I ask for Paulette Purple


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