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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Tuesday, August 10, 2010

Booklets - Instead of Too Much for the Situation

There are many situations where a tips booklet is the very best way to serve that person who is your reader/buyer. Here are two major umbrellas where that can be true:

  • Major life transition - death, divorce, relationship issues, move, birth, unemployment, new job, etc.
  • First exposure to a new subject area - finance, medical issue, hobby, technology, mechanical/construction repair, etc.
Imagine if the very first exposure your reader/buyer had was to a 300-page book, a home study course, an in-depth audio program, or anything that was intended to be a comprehensive reference on the topic. Put yourself in that situation and think about how you would feel -- probably pretty overwhelmed.

Some of the above situations will never warrant an in-depth product. The need for information is immediate, short-lived, and specific. In other circumstances it is, in fact, appropriate to develop tools to help a person progress to the next level of understanding and action.

Think about that the next time you are considering writing a book, developing a home study program, crafting an expanded in-person course or teleclass series, or expanding your products and/or services in any way. Give your people what they truly need by thinking about it in real-life terms.

Until next time,
Paulette - who knows you'll best serve your people and your own company by considering the above suggestion


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