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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Monday, August 22, 2005

Imagine

Imagine an order for three million copies of your tips booklet. Having trouble with that image? Let's look at where the disconnect is for you about that picture. It might be that you're focusing on selling single copies, one at a time. It could be that you think there is some unattainable magic that happens somewhere in between the number one and the number million. Maybe you believe you don't know what the mechanics are for selling three million copies.

Imagine walking up to a director of marketing of some major corporation and simply said something like 'this booklet will help you sell more of your widgets.' And the director of marketing agreed with you. And the person wanted to know the price and delivery time. Would you need a new oxygen supply to keep you breathing or would you know what to do?

Connecting the dots between imagining and making it so consists of educating yourself on who it is that's a likely candidate, realizing what the production steps are, researching your costs so you can effectively price the product, and putting yourself into the position of having conversations with people who want what you've got. Sounds simple enough, doesn't it?

What are you imagining and what do you want to do about it?

One major piece of education is found in "How to Promote Your Business with Booklets" in the Products section of http://www.tipsbooklets.com Or phone me and we'll talk about it.

Until next time,
Paulette
http://www.tipsbooklets.com

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